That’s right. Today only (7/9/10) Chick-fil-A is giving out free combo meals to all customers who come in dressed as cows from head-t0-toe. Even those who don’t come in completely dressed as a cow can get a free gift just by wearing a cow hat or cow sign. And Chick-fil-A really owes it to those cows. According to their website, the “Eat More Chicken” campaign using cows started as a single billboard way back in 1985. Today, the cows are everywhere from billboards to radio to TV. Chick-fil-A owes these award-winning cows big time and they sure paid them back today.
I work in marketing and I love great marketing campaigns and clever advertisements. No one can deny that after 25 years and still going strong, the “Eat More Chicken” cow campaign is a true American classic. Of course, it helps to have a great food product backing up this great ad campaign. And Chick-fil-A delivers there as well. If you remember my Top 5 Best and Worst Chicken Sandwiches, you would know that the Chargrilled Chicken Sandwich came in at #2 on my Best List. (And only because it had more sodium than the #1 pick. It’s actually #1 with me in taste.) Continue reading